Studio mnee

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	<title>Studio mnee</title>
	<link>https://mnee.kr</link>
	<description>Studio mnee</description>
	<pubDate>Thu, 02 Oct 2025 11:15:41 +0000</pubDate>
	<generator>https://mnee.kr</generator>
	<language>en</language>
	
		
	<item>
		<title>Projects</title>
				
		<link>https://mnee.kr/Projects-1</link>

		<pubDate>Sat, 27 Jan 2024 04:05:32 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/Projects-1</guid>

		<description></description>
		
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	<item>
		<title>망월동 유자에일</title>
				
		<link>https://mnee.kr/37871657</link>

		<pubDate>Thu, 02 Oct 2025 11:15:41 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/37871657</guid>

		<description>&#60;img width="1700" height="1090" width_o="1700" height_o="1090" data-src="https://freight.cargo.site/t/original/i/6d8ff4e5ba755ec81cf749a5f0c19f681b61e48d9c7816040e8249713ad14856/Artboard-1.jpg" data-mid="238943615" border="0"  src="https://freight.cargo.site/w/1000/i/6d8ff4e5ba755ec81cf749a5f0c19f681b61e48d9c7816040e8249713ad14856/Artboard-1.jpg" /&#62;
망월동 유자에일


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2025
	
	
TYPE 

LETTERING / PACKAGE


&#38;lt;망월동 유자에일&#38;gt;은 하남시 지명 ‘망월동(望月洞)’에서 영감을 받아, ‘포구에서 달을 바라보다’라는 의미를 담은 수제 맥주입니다.샛노란 달을 떠올리게 하는 폭발적인 유자 향과 부드러운 질감이 특징으로, 청량감보다 향과 여운에 집중한 에일입니다.유자의 상큼함과 망월의 낭만을 부드럽고 유연한 레터링으로 표현했습니다.


&#60;img width="2000" height="1635" width_o="2000" height_o="1635" data-src="https://freight.cargo.site/t/original/i/e415f5b41db5de81738efb5f4502cb383882f7a3722cd254e50b92e6b8736953/IMG_4471.jpg" data-mid="239144675" border="0"  src="https://freight.cargo.site/w/1000/i/e415f5b41db5de81738efb5f4502cb383882f7a3722cd254e50b92e6b8736953/IMG_4471.jpg" /&#62;
&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/a0c70c4c42a0e4842dccc4ff5f0ac126befd4fef240779e55448eace7e071c13/IMG_4494.jpg" data-mid="239144869" border="0"  src="https://freight.cargo.site/w/1000/i/a0c70c4c42a0e4842dccc4ff5f0ac126befd4fef240779e55448eace7e071c13/IMG_4494.jpg" /&#62;
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	<item>
		<title>제2회 국중박 분장놀이(준비중)</title>
				
		<link>https://mnee.kr/2</link>

		<pubDate>Thu, 02 Oct 2025 11:04:59 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/2</guid>

		<description>&#60;img width="1700" height="1007" width_o="1700" height_o="1007" data-src="https://freight.cargo.site/t/original/i/ac5884fc66e7375c4ac52071a6a8d24562f375e0def45f84b55629e9f97ba576/.jpg" data-mid="238943488" border="0"  src="https://freight.cargo.site/w/1000/i/ac5884fc66e7375c4ac52071a6a8d24562f375e0def45f84b55629e9f97ba576/.jpg" /&#62;
제2회 국중박 분장놀이(준비중)


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2025
	
	
TYPE 


인스타그램에서 보기 ︎</description>
		
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	<item>
		<title>다정히 세상을 누리면(준비중)</title>
				
		<link>https://mnee.kr/37824329</link>

		<pubDate>Thu, 11 Sep 2025 13:23:49 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/37824329</guid>

		<description>&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1125" height="1406" width_o="1125" height_o="1406" data-src="https://freight.cargo.site/t/original/i/08d8962b9657524cbd1d855472c5f11007602de848cb8e7209c244b4b5aed9f9/Artboard-4.jpg" data-mid="238107842" border="0"  src="https://freight.cargo.site/w/1000/i/08d8962b9657524cbd1d855472c5f11007602de848cb8e7209c244b4b5aed9f9/Artboard-4.jpg" /&#62;
다정히 세상을 누리면(준비중)


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2025
	
	
TYPE key visual


인스타그램에서 보기 ︎</description>
		
	</item>
		
		
	<item>
		<title>2025 여우락 페스티벌(준비중)</title>
				
		<link>https://mnee.kr/2025</link>

		<pubDate>Wed, 06 Aug 2025 14:58:49 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/2025</guid>

		<description>
2025 여우락 페스티벌 (준비중)


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2025
	
	
PHOTO 스튜디오멜란지 (@studio.melange__)

인스타그램에서 보기 ︎


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	<item>
		<title>UPPIDOG(준비중)</title>
				
		<link>https://mnee.kr/UPPIDOG</link>

		<pubDate>Mon, 30 Jun 2025 06:45:15 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/UPPIDOG</guid>

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UPPIDOG


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2024
	
	
TYPE logo / key visual


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	<item>
		<title>비대칭</title>
				
		<link>https://mnee.kr/37322766</link>

		<pubDate>Wed, 12 Mar 2025 04:06:04 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/37322766</guid>

		<description>&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1500" height="801" width_o="1500" height_o="801" data-src="https://freight.cargo.site/t/original/i/d111964673e81317cc89134a5018d3811bab9c64176e8c080a3ffb1f64ff61c7/Logo-Video.gif" data-mid="228075358" border="0"  src="https://freight.cargo.site/w/1000/i/d111964673e81317cc89134a5018d3811bab9c64176e8c080a3ffb1f64ff61c7/Logo-Video.gif" /&#62;
비건 대학생 연합,
비대칭


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2024
	
	
TYPE logo / key visual


대학 내 비건 지향인 연합 비대칭을 위한 BI 디자인 작업을 했습니다.비대칭적인 사회구조를 조명하는 단체의 가치지향적 태도를 상승하는 연대의 화살로 표현했습니다.


&#60;img width="1500" height="800" width_o="1500" height_o="800" data-src="https://freight.cargo.site/t/original/i/d0003e616a6324dfb39f455ce40a5ee0d046a12e89bf63040bfe8f3c4672f179/bedaeching02.jpg" data-mid="228075647" border="0"  src="https://freight.cargo.site/w/1000/i/d0003e616a6324dfb39f455ce40a5ee0d046a12e89bf63040bfe8f3c4672f179/bedaeching02.jpg" /&#62;

&#60;img width="1500" height="700" width_o="1500" height_o="700" data-src="https://freight.cargo.site/t/original/i/d6941ba7dd707110f86e2462cdcfe162dea54ad2a09fd478f6fd56c2b2f03cd9/Logo02.png" data-mid="228075544" border="0"  src="https://freight.cargo.site/w/1000/i/d6941ba7dd707110f86e2462cdcfe162dea54ad2a09fd478f6fd56c2b2f03cd9/Logo02.png" /&#62;

&#60;img width="1500" height="927" width_o="1500" height_o="927" data-src="https://freight.cargo.site/t/original/i/a6202e9e7ac0e5e6570bd3c619910ad093795f12d5a744f46f14834a65fe8eba/symbol.jpg" data-mid="228081003" border="0"  src="https://freight.cargo.site/w/1000/i/a6202e9e7ac0e5e6570bd3c619910ad093795f12d5a744f46f14834a65fe8eba/symbol.jpg" /&#62;인간동물과 비인간동물의 권력 구조를 수평적으로 회복시키고자하는 단체의 가치를
둥글게 순환하는 비대칭 모음으로 표현한 심볼입니다.

&#60;img width="1500" height="894" width_o="1500" height_o="894" data-src="https://freight.cargo.site/t/original/i/10f9f9c504f12d4a06cd821d5f5c280d158de2cec61b8d0da8765f4f6a3257bf/Poster.jpg" data-mid="228075727" border="0"  src="https://freight.cargo.site/w/1000/i/10f9f9c504f12d4a06cd821d5f5c280d158de2cec61b8d0da8765f4f6a3257bf/Poster.jpg" /&#62;

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&#60;img width="1500" height="800" width_o="1500" height_o="800" data-src="https://freight.cargo.site/t/original/i/1c2c3c49ac9f9872293c639ceec34da50fcea4d431d97803364912ba4fcb442c/bedaeching01.jpg" data-mid="228075646" border="0"  src="https://freight.cargo.site/w/1000/i/1c2c3c49ac9f9872293c639ceec34da50fcea4d431d97803364912ba4fcb442c/bedaeching01.jpg" /&#62;
&#60;img width="1500" height="824" width_o="1500" height_o="824" data-src="https://freight.cargo.site/t/original/i/cfddd9442750946883602104e828f11ed68adbea3dfa6eaa181eb67ece0b637d/Flag.jpg" data-mid="228081282" border="0"  src="https://freight.cargo.site/w/1000/i/cfddd9442750946883602104e828f11ed68adbea3dfa6eaa181eb67ece0b637d/Flag.jpg" /&#62;
</description>
		
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	<item>
		<title>BE MY GUEST</title>
				
		<link>https://mnee.kr/BE-MY-GUEST</link>

		<pubDate>Sat, 08 Feb 2025 07:39:42 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/BE-MY-GUEST</guid>

		<description>&#60;img width="1508" height="937" width_o="1508" height_o="937" data-src="https://freight.cargo.site/t/original/i/3dc4fc60c05d44dcaefaa5688aba8dedbd2eea45a3570dade109c6822f1eb1c7/3.jpg" data-mid="226206893" border="0"  src="https://freight.cargo.site/w/1000/i/3dc4fc60c05d44dcaefaa5688aba8dedbd2eea45a3570dade109c6822f1eb1c7/3.jpg" /&#62;
BE MY GUEST


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2024
	
	
TYPE branding / logo / APPLICATION / ILLUSTRATIONDIRECTING &#38;amp; DESIGN STUDIO MNEE 이민진, BEIGE.SST 이진일 (@beige.sst_design)
PHOTO 홍희곤 (@gone.in.a.moment)


샐러드카페 &#38;lt;비마이게스트&#38;gt; 선릉점을 위한 리브랜딩 프로젝트를 진행했습니다.지친 직장인에게 건강하고 신선한 음식으로 활력을 주고자하는 비마이게스트의 메세지를 귀여운 캐릭터와 위트있는 캐치프라이즈를 통해 전달하였습니다.
&#60;img width="1508" height="986" width_o="1508" height_o="986" data-src="https://freight.cargo.site/t/original/i/12f9aa355135f26e4c5e559bd9b9119d9c7bc5b2ed78104f9cc958524f44c81d/8.jpg" data-mid="226206922" border="0"  src="https://freight.cargo.site/w/1000/i/12f9aa355135f26e4c5e559bd9b9119d9c7bc5b2ed78104f9cc958524f44c81d/8.jpg" /&#62;
&#60;img width="1508" height="986" width_o="1508" height_o="986" data-src="https://freight.cargo.site/t/original/i/e3ae5c72d6e89e20034f3f902eca2e6526ffb26454c7aa2da7f07c915f389764/7.jpg" data-mid="226206918" border="0"  src="https://freight.cargo.site/w/1000/i/e3ae5c72d6e89e20034f3f902eca2e6526ffb26454c7aa2da7f07c915f389764/7.jpg" /&#62;

&#60;img width="1700" height="1635" width_o="1700" height_o="1635" data-src="https://freight.cargo.site/t/original/i/699526e2bc978e7c7fab72f0aa989ba74f8e6f9cbfe132a7f91fbef72b8b2109/1.jpg" data-mid="226206856" border="0"  src="https://freight.cargo.site/w/1000/i/699526e2bc978e7c7fab72f0aa989ba74f8e6f9cbfe132a7f91fbef72b8b2109/1.jpg" /&#62;
&#60;img width="1508" height="827" width_o="1508" height_o="827" data-src="https://freight.cargo.site/t/original/i/3fa7d9678c529961900f7c2adb072391ca5e10c41e2a52271958f6e0909a118d/4.jpg" data-mid="226206903" border="0"  src="https://freight.cargo.site/w/1000/i/3fa7d9678c529961900f7c2adb072391ca5e10c41e2a52271958f6e0909a118d/4.jpg" /&#62;
&#60;img width="1600" height="1173" width_o="1600" height_o="1173" data-src="https://freight.cargo.site/t/original/i/8940e10fafead36f9fe1a9ab82f25df03f6d0f47e6eacf716d9d8213002dbf30/2.jpg" data-mid="226206860" border="0"  src="https://freight.cargo.site/w/1000/i/8940e10fafead36f9fe1a9ab82f25df03f6d0f47e6eacf716d9d8213002dbf30/2.jpg" /&#62;
&#60;img width="1508" height="827" width_o="1508" height_o="827" data-src="https://freight.cargo.site/t/original/i/5fcb5e0d9bb77ebe7b3b48933694fc663f2e8554f7de349570125131ae11da8d/5.jpg" data-mid="226206906" border="0"  src="https://freight.cargo.site/w/1000/i/5fcb5e0d9bb77ebe7b3b48933694fc663f2e8554f7de349570125131ae11da8d/5.jpg" /&#62;

&#60;img width="1508" height="1056" width_o="1508" height_o="1056" data-src="https://freight.cargo.site/t/original/i/df169c8dddd1b50dc90c6771990125a4aadbb6cc09e39f6e4180a5bae7190b74/6.jpg" data-mid="226206910" border="0"  src="https://freight.cargo.site/w/1000/i/df169c8dddd1b50dc90c6771990125a4aadbb6cc09e39f6e4180a5bae7190b74/6.jpg" /&#62;

&#60;img width="1508" height="937" width_o="1508" height_o="937" data-src="https://freight.cargo.site/t/original/i/02fddc166a25f9f3385340a314c085c9ce436abd1a2df57f7d9978bf4f09d724/11.jpg" data-mid="226206931" border="0"  src="https://freight.cargo.site/w/1000/i/02fddc166a25f9f3385340a314c085c9ce436abd1a2df57f7d9978bf4f09d724/11.jpg" /&#62;
&#60;img width="1508" height="1055" width_o="1508" height_o="1055" data-src="https://freight.cargo.site/t/original/i/5c76efdff691b125610b44fd9cd5a2e9b93692953ab73a8dbc4b8ad29a0ed13e/10.jpg" data-mid="226206930" border="0"  src="https://freight.cargo.site/w/1000/i/5c76efdff691b125610b44fd9cd5a2e9b93692953ab73a8dbc4b8ad29a0ed13e/10.jpg" /&#62;

&#60;img width="1508" height="827" width_o="1508" height_o="827" data-src="https://freight.cargo.site/t/original/i/15308dd084b3bc737e7d503185cb51e29a2be40afef5229d3beb43b802474458/12.jpg" data-mid="226206938" border="0"  src="https://freight.cargo.site/w/1000/i/15308dd084b3bc737e7d503185cb51e29a2be40afef5229d3beb43b802474458/12.jpg" /&#62;
&#60;img width="1508" height="937" width_o="1508" height_o="937" data-src="https://freight.cargo.site/t/original/i/51e12c486d853a5163f0e409b51d50964dfd22a2e1a1024ae277e87a7535df7e/13.jpg" data-mid="226206939" border="0"  src="https://freight.cargo.site/w/1000/i/51e12c486d853a5163f0e409b51d50964dfd22a2e1a1024ae277e87a7535df7e/13.jpg" /&#62;

&#60;img width="1508" height="827" width_o="1508" height_o="827" data-src="https://freight.cargo.site/t/original/i/cb87095332b677e3899af0816ecbedc234a26e2693fd14f7e857b43335fc2a9f/15.jpg" data-mid="226206948" border="0"  src="https://freight.cargo.site/w/1000/i/cb87095332b677e3899af0816ecbedc234a26e2693fd14f7e857b43335fc2a9f/15.jpg" /&#62;
&#60;img width="1508" height="1509" width_o="1508" height_o="1509" data-src="https://freight.cargo.site/t/original/i/5e8026da14f9a959dcc1130f2e6fbd9736698f2afb795afc8c2d09253361f051/14.jpg" data-mid="226206946" border="0"  src="https://freight.cargo.site/w/1000/i/5e8026da14f9a959dcc1130f2e6fbd9736698f2afb795afc8c2d09253361f051/14.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>SORORO</title>
				
		<link>https://mnee.kr/SORORO</link>

		<pubDate>Wed, 22 Jan 2025 17:54:27 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/SORORO</guid>

		<description>&#60;img width="3000" height="1823" width_o="3000" height_o="1823" data-src="https://freight.cargo.site/t/original/i/a0fdd46110ecda94012a36aabb890f63ffc793a4c9d96d9dad75b8ea0f36b01c/1-10.jpg" data-mid="225345705" border="0"  src="https://freight.cargo.site/w/1000/i/a0fdd46110ecda94012a36aabb890f63ffc793a4c9d96d9dad75b8ea0f36b01c/1-10.jpg" /&#62;
SORORO


YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2024
	
	
TYPE branding / logo / key visualDIRECTING &#38;amp; DESIGN STUDIO MNEE 이민진, BEIGE.SST 이진일 (@beige.sst_design)


잔치로, 소로로동해 발한동에 위치한 골목 야시장 소로로를 위한 F&#38;amp;B 브랜딩 프로젝트에 로고와 키비주얼 그래픽을 담당했습니다.강원도의 설화에 등장하는 동물들이 웃음이 피는 작은 골목 소로로에서 야밤 잔치를 펼친다는 스토리를 담고 있으며,
동북아 퓨전 음식과 술을 판매하는 선술집을 강원도의 뿌리를 담아 표현하고자 하였습니다.


&#60;img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d4fd044f06afb23f1692950cdb6f64197ba991416efec67b0b4838824c9a153e/1-01.jpg" data-mid="225345696" border="0"  src="https://freight.cargo.site/w/1000/i/d4fd044f06afb23f1692950cdb6f64197ba991416efec67b0b4838824c9a153e/1-01.jpg" /&#62;

&#60;img width="3000" height="1473" width_o="3000" height_o="1473" data-src="https://freight.cargo.site/t/original/i/84db4653a82c0be74b4813816a75f381e36997fb62f6b6c3f9a4ff4113eb0fd1/1-02.jpg" data-mid="225345697" border="0"  src="https://freight.cargo.site/w/1000/i/84db4653a82c0be74b4813816a75f381e36997fb62f6b6c3f9a4ff4113eb0fd1/1-02.jpg" /&#62;
&#60;img width="3000" height="1473" width_o="3000" height_o="1473" data-src="https://freight.cargo.site/t/original/i/1d73a82915031668791096a4e36e69e4725e9479402013e76eb1e8a0a67f1543/1-03.jpg" data-mid="225345698" border="0"  src="https://freight.cargo.site/w/1000/i/1d73a82915031668791096a4e36e69e4725e9479402013e76eb1e8a0a67f1543/1-03.jpg" /&#62;

&#60;img width="3032" height="4842" width_o="3032" height_o="4842" data-src="https://freight.cargo.site/t/original/i/dbe11a12b852e234646ba59896a7764a17b6c2c5712d76536c55981afce17845/1-07.jpg" data-mid="225345702" border="0"  src="https://freight.cargo.site/w/1000/i/dbe11a12b852e234646ba59896a7764a17b6c2c5712d76536c55981afce17845/1-07.jpg" /&#62;
&#60;img width="3000" height="2432" width_o="3000" height_o="2432" data-src="https://freight.cargo.site/t/original/i/1634fd0aec84c084822c0aa6815c5581d7436f8167f3a8a9869f3597e17b848b/1-04.jpg" data-mid="225345699" border="0"  src="https://freight.cargo.site/w/1000/i/1634fd0aec84c084822c0aa6815c5581d7436f8167f3a8a9869f3597e17b848b/1-04.jpg" /&#62;
&#60;img width="3000" height="2410" width_o="3000" height_o="2410" data-src="https://freight.cargo.site/t/original/i/6628ccbbf4791016106f40e81908151768cc4f52041ca2fc052ab398289f368c/1-05.jpg" data-mid="225345700" border="0"  src="https://freight.cargo.site/w/1000/i/6628ccbbf4791016106f40e81908151768cc4f52041ca2fc052ab398289f368c/1-05.jpg" /&#62;
&#60;img width="3000" height="1785" width_o="3000" height_o="1785" data-src="https://freight.cargo.site/t/original/i/caf2458d36b691fba99977b46d4bec6e9d3c75ee3a1fde42f7938ef7964cad5c/1-09.jpg" data-mid="225345704" border="0"  src="https://freight.cargo.site/w/1000/i/caf2458d36b691fba99977b46d4bec6e9d3c75ee3a1fde42f7938ef7964cad5c/1-09.jpg" /&#62;
&#60;img width="3000" height="1785" width_o="3000" height_o="1785" data-src="https://freight.cargo.site/t/original/i/7a0bffe875552d8c4127f1997375e548237fd97d7c621e38beb5f366ea69ecb6/1-08.jpg" data-mid="225345703" border="0"  src="https://freight.cargo.site/w/1000/i/7a0bffe875552d8c4127f1997375e548237fd97d7c621e38beb5f366ea69ecb6/1-08.jpg" /&#62;
&#60;img width="3000" height="1706" width_o="3000" height_o="1706" data-src="https://freight.cargo.site/t/original/i/428c16b1c2a70e6035b7ab1cdde9088068858ba0f55352a8a7b671a92fa855a3/1.jpg" data-mid="225346291" border="0"  src="https://freight.cargo.site/w/1000/i/428c16b1c2a70e6035b7ab1cdde9088068858ba0f55352a8a7b671a92fa855a3/1.jpg" /&#62;
&#60;img width="3000" height="1785" width_o="3000" height_o="1785" data-src="https://freight.cargo.site/t/original/i/48156613c2a358ac41613e07878d9b16f9cfcb3f3688d3aa832c2ffc0f0605fc/1-12.jpg" data-mid="225345707" border="0"  src="https://freight.cargo.site/w/1000/i/48156613c2a358ac41613e07878d9b16f9cfcb3f3688d3aa832c2ffc0f0605fc/1-12.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Join the Club</title>
				
		<link>https://mnee.kr/Join-the-Club</link>

		<pubDate>Thu, 02 Nov 2023 05:11:24 +0000</pubDate>

		<dc:creator>Studio mnee</dc:creator>

		<guid isPermaLink="true">https://mnee.kr/Join-the-Club</guid>

		<description>&#60;img width="1379" height="828" width_o="1379" height_o="828" data-src="https://freight.cargo.site/t/original/i/0c4151251921a0c78550777b027a22116f4c74a5045909ff3a38211bef732780/highballglass.jpg" data-mid="195733803" border="0"  src="https://freight.cargo.site/w/1000/i/0c4151251921a0c78550777b027a22116f4c74a5045909ff3a38211bef732780/highballglass.jpg" /&#62;


Join the Club


	YEAR &#38;nbsp; &#38;nbsp; &#38;nbsp;2023
	
	TYPE BRAND STRaTeGy / NAMING / logo / BRAND IDENTITY SYSTEM / EMBLEM / applications / oline marketingPhoto양지윤 (insta.&#38;nbsp;@vegarbol)


하남에 위치한 리스닝 위스키바를 위한 BIS, 네이밍, 어플리케이션 등을 디자인했습니다.
기존 위스키바의 무겁고 고급스러운 이미지와 차별화된 ‘격없는 동네 사교클럽’이라는 컨셉을 통해, 지역민에서 보다 쉽게 접근하고자 하였습니다.


	&#60;img width="1379" height="1155" width_o="1379" height_o="1155" data-src="https://freight.cargo.site/t/original/i/f1d4b15d2cf53baa1a588ede87112a69922a57f94e7957d88cc44f882d268fdb/tshirts01.jpg" data-mid="195735826" border="0"  src="https://freight.cargo.site/w/1000/i/f1d4b15d2cf53baa1a588ede87112a69922a57f94e7957d88cc44f882d268fdb/tshirts01.jpg" /&#62;


기존 리스닝 위스키바와 차별화된 브랜드 아이덴티티를 위해 Join the Club이 제공하고자하는 서비스와 브랜드의 본질을 재정비하고, 특정 공간을 기반으로 이뤄지는 업의 특성에따라 해당 지역에대한 스터디를 진행해 타겟층의 수요를 분석했습니다. 서울을 중심으로 출퇴근이 이뤄지는 베드타운(Bed town)인 하남의 젊은 지역적 특성과 타겟층의 수요를 고려해, 단순히 위스키를 판매하는 바에 국한되지않는 주민과 문화를 잇는 브랜드로 포지셔닝하고, ‘Crafting Local Culture (지역 문화를 빚어올리다)’라는 본질적 철학을 뽑아내 BIS를 전개했습니다.


&#60;img width="1800" height="441" width_o="1800" height_o="441" data-src="https://freight.cargo.site/t/original/i/5fd348caf62557fc39f0890848e0f753cde813318a9b793fba9d876bdb3adb6e/BIS_01.jpg" data-mid="202864281" border="0"  src="https://freight.cargo.site/w/1000/i/5fd348caf62557fc39f0890848e0f753cde813318a9b793fba9d876bdb3adb6e/BIS_01.jpg" /&#62;&#60;img width="1800" height="504" width_o="1800" height_o="504" data-src="https://freight.cargo.site/t/original/i/28e58c595d412153e5d788edd7e5943ad6c56d2429c278af02cb253ad8616a34/BIS_02.jpg" data-mid="202864290" border="0"  src="https://freight.cargo.site/w/1000/i/28e58c595d412153e5d788edd7e5943ad6c56d2429c278af02cb253ad8616a34/BIS_02.jpg" /&#62;


&#60;img width="1800" height="922" width_o="1800" height_o="922" data-src="https://freight.cargo.site/t/original/i/f15d8e56eda385604b10f7fd0317b70c60bb58fb21cb88b0d08c508058a942b9/Key-Visual_02.gif" data-mid="202868339" border="0"  src="https://freight.cargo.site/w/1000/i/f15d8e56eda385604b10f7fd0317b70c60bb58fb21cb88b0d08c508058a942b9/Key-Visual_02.gif" /&#62;
&#60;img width="1800" height="618" width_o="1800" height_o="618" data-src="https://freight.cargo.site/t/original/i/ff6307b2e6905b84645e3a44b818658f08a005957525ba1284f993bed2a0c369/LOGO-01.jpg" data-mid="202865351" border="0"  src="https://freight.cargo.site/w/1000/i/ff6307b2e6905b84645e3a44b818658f08a005957525ba1284f993bed2a0c369/LOGO-01.jpg" /&#62;

지역민의 문화와 소통의 내접원이 되겠다는 뜻을 경쾌하게 가로지르는 타원으로 표현한 앰블램입니다.&#38;nbsp; 역동적인 타원으로 경쾌하고 캐주얼한 브랜드 아이덴티티를 강화하였습니다.&#38;nbsp; 그에 더하여 ‘조인 더 클럽’으로 인해 더욱 짙어지는 지역 문화를 타원 안의 볼드한 로고타입으로 표현하고, 확장성있는 로고타입을 통해 ‘조인 더 클럽’에서 진행하는 다양한 콘텐츠를 적용하기 쉽게 디자인했습니다.

&#60;img width="1800" height="849" width_o="1800" height_o="849" data-src="https://freight.cargo.site/t/original/i/cc86705c716f5909b48fa7f8edf0a70cf920990b3bca9558d2371791c35f77a2/Key-Visual_01.jpg" data-mid="202870958" border="0"  src="https://freight.cargo.site/w/1000/i/cc86705c716f5909b48fa7f8edf0a70cf920990b3bca9558d2371791c35f77a2/Key-Visual_01.jpg" /&#62;
&#60;img width="1800" height="1059" width_o="1800" height_o="1059" data-src="https://freight.cargo.site/t/original/i/0993254c0f406ccd6e5c6a678b0c648f8e0e5db6c55b6d760cb2898ba113f458/BIS03.jpg" data-mid="202863665" border="0"  src="https://freight.cargo.site/w/1000/i/0993254c0f406ccd6e5c6a678b0c648f8e0e5db6c55b6d760cb2898ba113f458/BIS03.jpg" /&#62;
조인 더 클럽만의 타원 모티프에서 확장된 프레임, 텍스트 배열의 키주얼을 통해 브랜드 아이덴티티를 강화하고, 일관된 브랜드 소통을 모색하였습니다.&#38;nbsp;


&#60;img width="1379" height="944" width_o="1379" height_o="944" data-src="https://freight.cargo.site/t/original/i/d1d643e7b4b0398bc254d06b4c23806acbdba3d6d27d0e6126814f87508de0ea/coaster01.jpg" data-mid="195732936" border="0"  src="https://freight.cargo.site/w/1000/i/d1d643e7b4b0398bc254d06b4c23806acbdba3d6d27d0e6126814f87508de0ea/coaster01.jpg" /&#62;

&#60;img width="1379" height="1043" width_o="1379" height_o="1043" data-src="https://freight.cargo.site/t/original/i/7b61da5ec2636cd8e70f602fcc02068b05f5264cc58490c2d43e7dbf62954d46/tshirts02.jpg" data-mid="195735986" border="0"  src="https://freight.cargo.site/w/1000/i/7b61da5ec2636cd8e70f602fcc02068b05f5264cc58490c2d43e7dbf62954d46/tshirts02.jpg" /&#62;&#60;img width="1380" height="851" width_o="1380" height_o="851" data-src="https://freight.cargo.site/t/original/i/0c3d0df31814bdbe842d786dcc2d238cac4225bf5b20705a7cdfc89c307ddbcd/businesscard03.png" data-mid="195861708" border="0"  src="https://freight.cargo.site/w/1000/i/0c3d0df31814bdbe842d786dcc2d238cac4225bf5b20705a7cdfc89c307ddbcd/businesscard03.png" /&#62;

&#60;img width="1800" height="882" width_o="1800" height_o="882" data-src="https://freight.cargo.site/t/original/i/69c4f2cc4d3b2ecfc2b936d9e35ccfad3b264280a7cb2d60b036e915b3bbd5da/menu.jpg" data-mid="202872130" border="0"  src="https://freight.cargo.site/w/1000/i/69c4f2cc4d3b2ecfc2b936d9e35ccfad3b264280a7cb2d60b036e915b3bbd5da/menu.jpg" /&#62;
&#60;img width="1380" height="922" width_o="1380" height_o="922" data-src="https://freight.cargo.site/t/original/i/61f35862ad754b7c3e3db87736b186ecbb3b3bbc27709363e7c5c244dfde06e7/menu06.jpg" data-mid="195861900" border="0"  src="https://freight.cargo.site/w/1000/i/61f35862ad754b7c3e3db87736b186ecbb3b3bbc27709363e7c5c244dfde06e7/menu06.jpg" /&#62;

&#60;img width="1379" height="1143" width_o="1379" height_o="1143" data-src="https://freight.cargo.site/t/original/i/8799fedede06e415601a09af20b6da8c7e28df52036fb4a150a7af97e42a88e0/menu03.jpg" data-mid="195736534" border="0"  src="https://freight.cargo.site/w/1000/i/8799fedede06e415601a09af20b6da8c7e28df52036fb4a150a7af97e42a88e0/menu03.jpg" /&#62;
&#60;img width="1379" height="1143" width_o="1379" height_o="1143" data-src="https://freight.cargo.site/t/original/i/da82719fad1e862ff2bb04828721bd9ffcb68336771784912bd1ce9fe14922af/menu04.jpg" data-mid="195736535" border="0"  src="https://freight.cargo.site/w/1000/i/da82719fad1e862ff2bb04828721bd9ffcb68336771784912bd1ce9fe14922af/menu04.jpg" /&#62;
&#60;img width="1379" height="1143" width_o="1379" height_o="1143" data-src="https://freight.cargo.site/t/original/i/7f9c3d5d20c4e3ca2f4ee33159f6dfd69c71782db9d143cde984ecf92fb85d63/menu02.jpg" data-mid="195736533" border="0"  src="https://freight.cargo.site/w/1000/i/7f9c3d5d20c4e3ca2f4ee33159f6dfd69c71782db9d143cde984ecf92fb85d63/menu02.jpg" /&#62;

 
&#60;img width="1380" height="915" width_o="1380" height_o="915" data-src="https://freight.cargo.site/t/original/i/19bdf00f19417161e2e328a96900ff41818c63c223aa02a006a41c75f86c5a12/ontherock.jpg" data-mid="195736611" border="0"  src="https://freight.cargo.site/w/1000/i/19bdf00f19417161e2e328a96900ff41818c63c223aa02a006a41c75f86c5a12/ontherock.jpg" /&#62;
&#60;img width="1927" height="768" width_o="1927" height_o="768" data-src="https://freight.cargo.site/t/original/i/4fa844f8b8ec91dac774477a6ce80a4e9c7582113224cb3b13f5a717ae94aa9f/Sweat-Shirts.jpg" data-mid="202076655" border="0"  src="https://freight.cargo.site/w/1000/i/4fa844f8b8ec91dac774477a6ce80a4e9c7582113224cb3b13f5a717ae94aa9f/Sweat-Shirts.jpg" /&#62;


&#60;img width="1500" height="967" width_o="1500" height_o="967" data-src="https://freight.cargo.site/t/original/i/e884db62461e05f2af1c365e66465fe5c6db0a391db25b5363d657d1a1131ac6/Exterior-Sign.jpg" data-mid="202073896" border="0"  src="https://freight.cargo.site/w/1000/i/e884db62461e05f2af1c365e66465fe5c6db0a391db25b5363d657d1a1131ac6/Exterior-Sign.jpg" /&#62;
&#60;img width="2000" height="1195" width_o="2000" height_o="1195" data-src="https://freight.cargo.site/t/original/i/3ecb053660fa469f75900ebc1760f232d92fc4aa8ff1fda5344a3ce7c338f035/Exterior01.jpg" data-mid="202073932" border="0"  src="https://freight.cargo.site/w/1000/i/3ecb053660fa469f75900ebc1760f232d92fc4aa8ff1fda5344a3ce7c338f035/Exterior01.jpg" /&#62;

&#60;img width="2000" height="1247" width_o="2000" height_o="1247" data-src="https://freight.cargo.site/t/original/i/db4012221afe1d6bff28803e1f6fa78b7a87f5eaa510cfd8aaebc823d18a67db/Exterior02.jpg" data-mid="202075572" border="0"  src="https://freight.cargo.site/w/1000/i/db4012221afe1d6bff28803e1f6fa78b7a87f5eaa510cfd8aaebc823d18a67db/Exterior02.jpg" /&#62;


	&#60;img width="1080" height="1656" width_o="1080" height_o="1656" data-src="https://freight.cargo.site/t/original/i/71ece48d5319014d06480836eb1a37ad1d15d75d482c9ce331ee06b9cb8cee4e/overview.jpg" data-mid="195736745" border="0"  src="https://freight.cargo.site/w/1000/i/71ece48d5319014d06480836eb1a37ad1d15d75d482c9ce331ee06b9cb8cee4e/overview.jpg" /&#62;
	

	&#60;img width="1080" height="1424" width_o="1080" height_o="1424" data-src="https://freight.cargo.site/t/original/i/82aa157fcf7aa8f507822e599e7617654e27287624bbfd2b1992d751efa52b51/opener.jpg" data-mid="195736792" border="0"  src="https://freight.cargo.site/w/1000/i/82aa157fcf7aa8f507822e599e7617654e27287624bbfd2b1992d751efa52b51/opener.jpg" /&#62;

	
&#60;img width="1800" height="981" width_o="1800" height_o="981" data-src="https://freight.cargo.site/t/original/i/c1b864c0574eaea7f480b556bcd5f40a2e1ebe82d85de5e1785029cdccc436d0/Glasses03.jpg" data-mid="202082638" border="0"  src="https://freight.cargo.site/w/1000/i/c1b864c0574eaea7f480b556bcd5f40a2e1ebe82d85de5e1785029cdccc436d0/Glasses03.jpg" /&#62;&#60;img width="1380" height="919" width_o="1380" height_o="919" data-src="https://freight.cargo.site/t/original/i/57113c1a6bd5eba6a5a1b219042ecfa07d958e356d54be5d6b2afc79a460794d/glasses02.jpg" data-mid="195737466" border="0"  src="https://freight.cargo.site/w/1000/i/57113c1a6bd5eba6a5a1b219042ecfa07d958e356d54be5d6b2afc79a460794d/glasses02.jpg" /&#62;
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